Class Action Claims Video Dating App Snack Illegally ‘Refuses’ Access If You’re Older Than 35
Last Updated on November 3, 2022
Taylor v. Meet Muse Media, Inc.
Filed: October 14, 2022 ◆§ 3:22-cv-01582
A California man has filed a proposed class action in which he alleges he was unable to use the Snack video dating app because he is more than 35 years old.
A California man has filed a proposed class action in which he alleges he was unable to use the Snack video dating app because he is more than 35 years old.
The 13-page lawsuit alleges defendant Meet Muse Media, Inc. “refused” to grant the plaintiff access to Snack, and suggested that he instead download mobile dating apps Tinder or Match. The man alleges Snack’s “arbitrary age discrimination practices” violate California’s Unruh Civil Rights Act.
“Defendant built Snack upon a vision of connection; however, Defendant intentionally excluded all users who were above the age of 35 from partaking in the advantages of the privileges of this vision,” the complaint claims.
According to the lawsuit, Meet Muse Media touts Snack as “dedicated to video sharing” to “meet real people by showing the real you.” Per the suit, Snack encourages users to “[say] goodbye to the way your parents dated, and our hello to the way that GenZ actually connects and vibes.” Snack CEO Kim Kaplan has stated that watching videos on Snack forces a user to be “more intentional about the decisions you’re making,” as opposed to the simple swiping of photos prevalent on Tinder or Match, the filing relays.
Per the suit, the plaintiff, “intrigued by this new way to connect in the dating scene,” attempted to download Snack in September of this year. After he inputted his information, including his age, 37, he was denied access to the app and presented with the following message, the lawsuit claims:
Meet Muse Media’s conduct on Snack amounts to arbitrary age discrimination in that certain prospective users were denied “full and equal accommodations, advantages, facilities, privileges, and services” of the app, the suit contends.
The case claims the defendant “continues to discriminate against potential Snack users in California” based on age, and a favorable decision by the court would “redress the injuries” of this segment of individuals.
Per the suit, age constitutes a personal characteristic protected by the Unruh Civil Rights Act.
The lawsuit looks to cover all persons in California who were denied access to the Snack video dating app because of their age.
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