Attorneys Investigate Wyndham Hotels for Possible Data Privacy Violations

Attorneys working with ClassAction.org are investigating whether legal action can be taken against Wyndham Hotel Group over potential violations of privacy laws.

Specifically, they’re looking into whether the company is using tracking tools on WyndhamHotels.com to gather information about users and share the data with Meta for advertising purposes. It’s possible that these tools could be used to share details about consumers’ hotel reservations, the searches they perform, and any information they input into the website along with each person’s Facebook ID, a unique identifier that can be used to locate their individual Facebook profile.

Under some states’ privacy laws, consumers could be owed anywhere from $100 to $5,000 for each violation.

How Could Wyndham Hotels Be Sharing My Data with Facebook?

Many website operators use tracking tools on their websites to gather data about their users.

One such tool, called the Meta pixel, can be embedded on any webpage and programmed to capture nearly every action a visitor takes on the page. This data can then be used by both the website operator and Meta to better target advertisements to their users.

In Wyndham’s case, the attorneys believe the hotel group may be using the Meta pixel to track users’ activities on WyndhamHotels.com, including the pages they visit, the hotels and products they view, the searches they perform and details about the reservations they book. It’s possible that this data is being shared with Meta along with each person’s Facebook ID, which is a unique identifier that could potentially be used to match the person’s online activities with their individual Facebook profile.

The attorneys believe Wyndham’s suspected data sharing practices may violate certain state and federal privacy laws.

Is This a Lawsuit? What Is Mass Arbitration?

You are not signing up for a lawsuit, but rather a process known as mass arbitration. This is a relatively new legal technique that, like a class action lawsuit, allows a large group of people to take action and seek compensation from a company over an alleged wrongdoing. Here is a quick explanation of mass arbitration from our blog:

“[M]ass arbitration occurs when hundreds or thousands of consumers file individual arbitration claims against the same company over the same issue at the same time. The aim of a mass arbitration proceeding is to grant relief on a large scale (similar to a class action lawsuit) for those who sign up.”

Wyndham’s terms of use contain both a class action waiver and an arbitration clause requiring website users to resolve disputes via arbitration, a form of alternative dispute resolution that takes place outside of court before a neutral arbitrator, as opposed to a judge or jury. It’s for this reason that attorneys working with ClassAction.org have decided to handle this matter as a mass arbitration rather than a class action lawsuit.

How Much Does This Cost?

It costs nothing to sign up, and you’ll only need to pay if the attorneys win money on your behalf. Their payment will come as a percentage of your award.

If they don’t win your claim, you don’t pay.

How Much Money Could I Get?

There are no guarantees as to how much money you could get or whether your claim will be successful. However, certain states’ privacy laws specify that consumers whose rights are violated could be owed anywhere from $100 to $5,000 each.

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