Workers Sue DialAmerica Over Months-Long 2021 Data Breach

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DialAmerica Marketing, Inc. faces a proposed class action lawsuit after the sensitive information of current and former employees was reportedly compromised in a months-long data breach last year.

The 35-page case claims that the call center outsourcing services company notified impacted employees around April 6, 2022 that it had discovered “anomalous activity” on its network back in early July 2021. According to the suit, DialAmerica’s systems were accessed by an unauthorized actor between February 2 and July 9 of last year.

The lawsuit alleges that DialAmerica’s inadequate data security is to blame for the incident, during which current and former employees’ names, addresses and Social Security and employee ID numbers may have been accessed.

The suit says those who were impacted by the breach face a heightened risk of identity theft and fraud that will continue for years.

Per the case, although DialAmerica discovered the data breach in July 2021, the company waited nearly nine months before sending notice to those whose information was compromised.

“During this time, Plaintiffs and Class Members were unaware that their sensitive [personally identifiable information] had been compromised, and that they were, and continue to be, at significant risk of identity theft and various other forms of personal, social, and financial harm,” the complaint contends.

Further, the lawsuit says DialAmerica has done “next to nothing” to adequately safeguard employees’ information or compensate them for injuries related to the data breach. The suit argues that the company’s offer of two years of credit and identity monitoring services is “wholly inadequate” given it fails to account for the fact that victims may face years of identity theft and fraud. Moreover, the case charges that the defendant has “place[d] the burden” of the incident squarely on victims by requiring them to spend time to sign up for the service and address “timely issues when the service number for enrollment does not work properly.”

The lawsuit looks to represent anyone whom DialAmerica identified as among the individuals impacted by the data breach, including those who were sent a notice of the incident.

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