Whole Foods Market 18-Inch Pizzas Are Two Inches Smaller Than Advertised, Class Action Alleges

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A proposed class action claims that Whole Foods Market’s purportedly 18-inch prepared pizzas are falsely advertised since the pies are only 16 inches in diameter.

Although Whole Foods markets its pizzas as “18” Hot Pizza,” “18” hand-stretched pizzas,” and “18” Whole Pies,” the pizzas are actually about 20 percent smaller in area than advertised, the 15-page lawsuit alleges.

The case contends that this discrepancy is not the result of normal variations in handmade food, which are to be expected in hand-stretched pizzas, because the Whole Foods pizzas are deliberately sold in 16-inch by 16-inch boxes.

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The filing asserts that because Whole Foods purchases its boxes in specific sizes, it knows that an 18-inch pizza could not possibly fit in a 16-inch container. Therefore, the supermarket chain intentionally engages in false advertising to entice consumers into buying its pizzas, the case alleges.

The plaintiff, an Illinois resident, claims that he chose to purchase a pizza from Whole Foods over other restaurants because he saw that the supermarket was promoting an “18” Hot Pizza” for $10. The plaintiff reasonably expected the pizza would be 18 inches based on Whole Foods’ representations, but the meal he received was far smaller than the pizza he paid for, the complaint relays.

Per the filing, the plaintiff would not have purchased the pizza had he known it was two inches smaller in diameter.

“As a result of Whole Foods’ deceptive and unfair practices, Plaintiff and the Class members received substantially less than what they were promised and paid for,” the suit states.

The lawsuit looks to represent anyone in the United States and its territories who purchased an 18-inch hot pizza from Whole Foods Market.

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