Vegas.com Facing Class Action Lawsuit Over Allegedly Hidden Ticket Fees

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A proposed class action lawsuit alleges Vegas.com unlawfully surprises consumers buying event tickets with extra fees at the end of the checkout process.

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The 19-page lawsuit accuses Vegas.com of using a deceptive bait-and-switch tactic known as “drip pricing,” wherein companies initially advertise a portion of a product’s total price only to later reveal additional charges as consumers go through the buying process.

“In the context of a Vegas magic show, such a sleight-of-hand would likely get met with applause,” the case says. “But in the context of an online transaction, it tricks consumers into paying fees they never noticed and never agreed to, in violation of various Nevada Deceptive Trade Practices Act provisions.”

According to the suit, Nevada law prohibits the reselling of tickets without first disclosing the total amount a consumer will be charged, including any fees.

The complaint claims that Vegas.com “strings” consumers along several checkout pages by representing a lower ticket price before sneaking in a service fee at the very final confirmation screen. The plaintiff, a California resident, says she was tricked into paying the defendants’ “surprise junk fees” when she bought two tickets to a Penn & Teller show at the Rio Hotel & Casino in Las Vegas earlier this year because the charges were never clearly and conspicuously disclosed to her.

“Behavioral economists largely agree that drip pricing causes consumers to overpay, by exploiting people’s drive to complete a commenced purchase,” the suit shares. “By luring people into a transaction with an artificially low price, a website designer can create a sense of commitment from the consumer to the transaction.”

Per the filing, Vegas.com’s hidden fees also prevent customers from shopping around for a better deal on other ticketing platforms.

The lawsuit looks to represent anyone in the United States who purchased tickets to an event in Nevada using Vegas.com since November 7, 2020.

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