Unreal Mobile Hit with Class Action After Allegedly Changing Rollover Data Policy

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A California man has filed a proposed class action lawsuit over what he alleges is a bait-and-switch scheme orchestrated by STS Media, Inc., which does business as Unreal Mobile. The plaintiff claims he purchased a cell phone plan from the company under the impression that he would receive rollover data at no additional cost only to find that Unreal Mobile “had no intention to provide” such services.

According to the 16-page suit out of California, Unreal Mobile represented in its marketing and advertising materials that certain cellular phone plans allow customers to “roll over” up to 500MB of unused data per month “for no additional charge.” Based on these advertisements, the case says, the plaintiff purchased cell phone service from the defendant in December 2018 under the impression that he would specifically receive “unlimited talk, text, and 1 GB of data.” The man claims he carefully monitored his cell phone use over the next few months and accumulated 1.5GB of rollover data by March 2019.

In April of that year, however, the plaintiff noticed that his rollover data had “completely disappeared,” the suit says. Upon contacting customer service, the plaintiff was allegedly told that the defendant’s policies had changed and that he would thereafter be charged $3.33 per month to roll over his unused data. The plaintiff says he was never notified of this change, even after the customer service representative assured him that he would receive an email outlining such.

According to the case, Unreal Mobile continued to advertise that its plans included free rollover data, “despite the fact that this was patently false.” The lawsuit alleges the defendant had no intention of honoring the representations in its advertisements as the company was fully aware that customers would be charged additional fees for rollover data after April 2019.

The plaintiff claims he would never have purchased Unreal Mobile’s services had he known that the company’s rollover data advertisements were nothing more than a bait and switch scheme designed to tack on additional fees once he was already a customer.