Trans-India Products Hit with Class Action Over Allegedly False Advertising of Shikai Lotions, Cleansers

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Trans-India Products, Inc. is staring down a proposed class action filed by a consumer who alleges its Shikai line of supposedly natural shampoos, lotions and soaps is misleadingly advertised in that the products contain synthetic ingredients. 

Filed in New York, the 63-page lawsuit claims consumers have been deceived by the defendant’s advertising and marketing of the following products: 

The above purportedly all-natural products in fact contain synthetic ingredients such as glycerin, dimethicone, phenoxyethanol, sodium benzoate, panthenol, and ethylhexylglycerin, among others, the lawsuit says. Reasonable consumers, according to the case, would not nor should be expected to understand that such ingredients are synthetic given the products are advertised and clearly labeled as “natural.”

Proposed class members may not have been willing to pay as much for the items had they known the products were not comprised solely of natural ingredients, the suit argues.