Terry Naturally CuraMed Supplements Contain Substantially Less Curcumin Than Advertised, Class Action Alleges

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EuroPharma, Inc. has been hit with a proposed class action that claims its Terry Naturally CuraMed curcumin supplements contain significantly less curcumin than advertised.

The 19-page lawsuit alleges EuroPharma, a leading vitamin and herbal dietary supplement manufacturer, has attempted to boost sales of Terry Naturally CuraMed curcumin supplements by “grossly” overstating the amount of curcumin they contain.

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For instance, the case claims that the front label of one variety promises “750 mg” of “Superior Absorption Curcumin,” but the supplement allegedly contains only 500 mg of curcuminoids, the group of chemicals that curcumin belongs to. Since approximately 60-70 percent of curcuminoids consist of curcumin, the product has about 300-350 mg of curcumin in total, the suit explains.

Per the complaint, this deceptive labeling applies to other varieties of Terry Naturally CuraMed Curcumin Supplements. For example, the 375 mg version only delivers about 150-175 mg of curcumin, the filing contends.

As a result, consumers relying on EuroPharma’s representations receive much less curcumin than expected, the case says. 

The complaint states that demand for curcumin, the primary compound in turmeric, is growing due to its purported health benefits. Studies show that the bright yellow ingredient helps regulate numerous molecular targets and promotes antioxidant, anti-inflammatory, anticancer, and neuroprotective activities in the body, the suit relays.

The filing argues that consumers paid a premium price for EuroPharma’s products but were deprived of the value of their purchase, especially since curcumin is the primary reason consumers purchase curcumin supplements. If buyers had been aware that the supplements contain only a portion of the advertised curcumin, they would not have bought the products or would have paid substantially less for them, the case asserts.

The lawsuit looks to cover anyone in the United States who, within the applicable statute of limitations period, purchased for personal, family, or household consumption and not for resale one of the following products: 

• Terry Naturally CuraMed Super Absorption Curcumin, 200 mg;
• Terry Naturally CuraMed Super Absorption Curcumin, 375 mg;
• Terry Naturally CuraMed Super Absorption Curcumin, 500 mg;
• Terry Naturally CuraMed Super Absorption Curcumin, 750 mg; and
• Terry Naturally CuraMed Super Absorption Curcumin, 100 mg Chewable Tablet.

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