Teladoc Secretly Shares Telehealth Website Users’ Data with Facebook, Class Action Claims

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A proposed class action alleges Teladoc Health has secretly shared website visitors’ private information with third parties, including Facebook, without consent.

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The 46-page lawsuit claims that when a user visits the virtual healthcare company’s website, TeladocHealth.com, invisible web-tracking technology automatically intercepts and discloses their personal data and online communications to unauthorized third parties, which, in turn, use the information for targeted marketing purposes.

The suit contends that Teladoc has intentionally embedded into its website Facebook’s Meta pixel and Conversions application programming interface (API), which are tracking tools designed to capture and transmit back to the social media company a visitor’s every interaction with the website in real time.

The case charges that this is the equivalent of “bugging” or “wiretapping” a phone line, as Teladoc allows unrelated third parties to effectively “listen in” on communications that users meant only for the telehealth company.

The complaint alleges that along with a visitor’s private communications and movements on the website, Teladoc also discloses to third parties a user’s personal data, such as their IP address and Facebook ID, a unique identifier associated with an individual’s Facebook account.

By sharing this combination of information, the healthcare company thereby makes it possible for third parties to link specific consumers to their behavior and preferences on TeladocHealth.com, the filing stresses.

Per the case, Teladoc did not disclose its use of tracking tools to consumers, nor did it acquire consent from users to share their personal information with third parties.

The lawsuit looks to represent anyone in the United States who, during the applicable statute of limitations period, provided their personally identifiable information and/or medical data to Teladoc using TeladocHealth.com.

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