Tarte Hit with Class Action Over Allegedly Misleading ‘Natural’ Claims for Skincare, Makeup Products

New to ClassAction.org? Read our Newswire Disclaimer

A proposed class action lawsuit out of New York alleges Tarte, Inc.’s advertising and marketing campaign for its “high-performance naturals” line of skincare and makeup products is misleading. According to the lawsuit, the products contain “a number of” synthetic ingredients, including:

• Citric acid;
• Butylene glycol;
• Cocamidopropyl Betaine;
• Tocopheryl acetate;
• Caprylyl glycol;
• Potassium sorbate;
• Sodium benzoate;
• Limonene;
• Polysorbate-20;
• Xylitol;
• Kaolin;
• Phenoxyethanol; and
• Glycerin.

The case asserts that a reasonable consumer would interpret the defendant’s marketing and advertising to mean its products contain no man-made ingredients.

“In making the false, misleading, and deceptive representations and omissions described herein, Defendant knew and intended that consumers would pay a premium for Products advertised as natural over comparable products not so advertised,” the suit reads.