Sanar Naturals Collagen Products Falsely Advertised, Class Action Alleges

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Sanar Naturals products have been falsely and deceptively advertised in that the items contain non-natural, synthetic ingredients, a proposed class action claims. 

The 36-page suit alleges Sanvall Enterprises, Inc. has targeted health-conscious consumers in claiming its Sanar Naturals Colon Cleaner 2002, Collagen Anti-Wrinkle Cream, Collagen Hydrating Serum and Collagen Wrinkle Formula Capsules are “natural,” when in fact the premium-priced products contain a laundry list of synthetic ingredients.

Among the non-natural ingredients in the products are gelatin, citric acid, magnesium stearate, silicon dioxide, octanoic acid, sorbitol, phenoxyethanol, potassium sorbate, dimethicone, butylene glycol, glycerin and sodium benzoate, according to the lawsuit. 

“Reasonable consumers, including Plaintiff and Class Members, value natural products for important reasons, including the belief that they are safer and healthier than alternative products that are not represented as natural,” the suit, filed in New York on June 18, says. 

Those who bought the products, as “an immediate, direct, and proximate result of Defendant’s false, misleading, and deceptive representations and omissions,” paid money for items that were not what Sanvall Enterprises represented, the suit asserts. Moreover, buyers were deprived of the benefit of their bargain based on the defendant’s advertising and ingested a substance that was different in quality than what the company promised, according to the case. 

Had Sanvall Enterprises not deceptively marketed its Sanar Naturals products, proposed class members would not have been willing to pay the amounts they did, the suit argues, claiming that what buyers received was worth less than what they paid. 

“Defendant has been and continues to be unjustly enriched,” the case alleges. 

Under draft guidance from the U.S. Department of Agriculture issued in 2013, a substance is considered natural if it is manufactured, produced or extracted from a natural source and has not undergone a chemical change so that it is chemically or structurally different than how it occurs naturally, unless the chemical change was created by a naturally occurring biological process, such as composting, fermentation or by heating or burning, the complaint reads. A substance is considered “synthetic,” on the other hand, if it is formulated or manufactured by a chemical process or a process by which it is chemically changed, per the lawsuit. 

Buyers, for their part, lack the ability to meaningfully test or independently verify whether a product is natural, especially at the point of sale, the case stresses. New York’s General Business Law requires the wrapper, packaging or label on an article of merchandise to truthfully depict the particulars of the product, according to the complaint. 

“Defendant did not disclose that the above listed ingredients are synthetic ingredients,” the suit reads. “A reasonable consumer understands Defendant’s ‘Natural’ claims to mean that the Products are ‘Natural’ and do not contain synthetic ingredients.”

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