Revlon Creme of Nature Hair Color Contains Ammonia, Class Action Claims

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A proposed class action alleges Revlon has falsely advertised its supposedly “ammonia-free” Creme of Nature Moisture-Rich Hair Color with Shea Butter Conditioner since the product, in fact, contains ammonia.

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The 16-page case claims Revlon, Inc. and Revlon Consumer Products, LLC are well aware that many consumers are allergic to ammonia, one of the most prevalent industrial chemicals nationwide, and have attempted to capitalize on consumer demand for beauty items tagged as “ammonia-free” by misrepresenting the Creme of Nature product.

By falsely advertising Creme of Nature Moisture-Rich Hair Color with Shea Butter Conditioner as “ammonia-free,” Revlon has put consumers at risk by exposing them to a potentially dangerous allergen, the suit charges. 

According to the complaint, though ammonia has long been found in hair products, concerns have been raised about its effect on hair health given the chemical can harshly strip away natural oils and proteins from hair, causing dryness, frizziness and “a lackluster appearance.” Continuous use of ammonia-laden haircare products can further weaken the hair shaft, causing breakage and split ends, and the “pungent fumes” of ammonia can irritate the eyes, nose and throat, the lawsuit says. 

Revlon touts its Creme of Nature Hair Color as providing “the tools to style your curls to perfection with moisture-loving definition, color your stubborn grays with ammonia-free, long-lasting, moisture-rich hair color, and pamper your strands with coconut oil, coconut milk, mango, shea butter and acai berries,” the case relays.  

Per the suit, the plaintiff, a Lewisville, Texas consumer, bought the product in July of this year to color her hair and “noticed a strong chemical smell.” After using the hair coloring, the plaintiff had an allergic reaction and suffered from swollen lymph nodes in her arm and neck area and chemical burns on her scalp, the lawsuit alleges. Suspecting that her reaction was due to ammonia, the consumer bought another box of the same product and tested it for the chemical with at-home testing strips, which “returned positive for ammonia,” the complaint says.

Had the plaintiff known that the Revlon Creme of Nature hair coloring contained ammonia, she would not have bought the product due to her known allergy to the chemical, the filing states, calling Revlon’s alleged misrepresentations “not only unlawful, but dangerous.” 

The lawsuit looks to cover all consumers in the United States who purchased Creme of Nature Moisture-Rich Hair Color with Shea Butter Conditioner from Revlon at any time within the last four years. 

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