Orangetheory Fitness Facing Lawsuit Over Telemarketing Text Messages

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Ultimate Fitness Group, LLC, which does business as Orangetheory Fitness in Boca Raton, Florida, is on the receiving end of a proposed class action in which the plaintiff claims the company sent telemarketing text messages to consumers in violation of the Telephone Consumer Protection Act (TCPA). The plaintiff alleges the defendant sent the texts using an automatic telephone dialing system and without consent from recipients.

According to the lawsuit, the plaintiff withdrew his membership from Orangetheory in the Fall of 2016. In September 2017, the case continues, the defendant supposedly sent the plaintiff an unsolicited text message advertisement inviting him to join a new Orangetheory location. The plaintiff claims he received a second unsolicited text from the defendant the following month despite informing the defendant he never gave permission and did not wish to be contacted.