Oral-B Hit with Class Action Over Alleged Spam Texts

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Proctor & Gamble (P&G) faces a proposed class action filed by a consumer who claims to have received a “steady stream” of unsolicited text messages from P&G brand Oral-B despite having never provided consent to be contacted.

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The 18-page lawsuit says that Oral-B ran afoul of the Telephone Consumer Protection Act (TCPA)—a federal law that strives to protect individuals from unwanted telemarketing calls and texts—when it sent promotional messages to the plaintiff, a Maryland resident whose phone number has been listed on the National Do-Not-Call Registry (NDNCR) since March 2018.

According to the suit, Oral-B began sending unsolicited texts advertising its products to the plaintiff in November 2022. Though the woman replied “STOP” to opt out of any further messaging, she nonetheless continued to receive a consistent barrage of unwanted promotional texts from the defendant, the case relays.

The complaint explains that “[so] long as a number appears on the NDNCR, it is illegal for a company to send text messages to that number.” In addition, under the TCPA, a business must maintain an internal do-not-call list that keeps track of which phone numbers have requested to opt out of receiving text messages, the filing shares.

The plaintiff, who says she suffered “frustration that the messages would not stop,” claims to be one of possibly thousands of consumers who have received the defendant’s unwanted solicitations.

The lawsuit looks to represent anyone in the United States who, within the past four years, received more than one text message solicitation from P&G during a 12-month period more than 31 days after registering their cellular phone number with the National Do Not Call Registry. The suit also seeks to cover anyone in the U.S. who, within the past four years, received one or more text messages telemarketing P&G’s products or services after registering their cellular phone number with the company’s internal do-not-call list.

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