NRRM Hit with Allegations It Illegally Obtained Drivers' Personal Info

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In a proposed class action lawsuit, a Wisconsin consumer alleges auto service warranty sales outfit NRRM, LLC. unlawfully obtains sales leads from third-party data suppliers that include drivers’ personal identifying information in violation of the federal Driver’s Privacy Protection Act (DPPA).

The DPPA was passed as a measure to safeguard the personal information of licensed drivers from improper use or disclosure, the complaint notes. Under the law, all states must protect the privacy of drivers’ motor vehicle records. While the information contained in these records can be obtained for use by any federal, state or local agency, the DPPA prohibits private companies from using drivers’ information to “solicit potential customers, advertise, or harass individuals”—conduct the lawsuit alleges NRRM has engaged in.

“Indeed, despite the DPPA’s restrictions on the use of personal information, NRRM violates the law by obtaining the information to solicit business by sending misleading letters to prospective customers,” the 22-page lawsuit alleges.

One of the defendant’s primary business goals, the case claims, is to identify potential customers, i.e. individuals who own or lease cars with expired or about to expire manufacturer-supplied warranties, to whom it can sell its warranty products. The plaintiff alleges she was one of the defendant’s would-be customers, and that she received a notice through the mail—to an address that was allegedly illegally obtained by NRRM—to purchase one of the company’s warranties.

Later, the complaint claims NRRM owns an “F” rating from the Better Business Bureau due to “misleading statements it has made in mail solicitations and on the company’s business websites,” as well as a bevy of customer complaints over supposedly misleading sales and advertising methods.