Nordic Ware Hit with Class Action Lawsuit Over Aluminum Bakeware Made in USA Claims

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A proposed class action lawsuit accuses Nordic Ware, Inc. of misrepresenting that its aluminum bakeware products are made in the United States.

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According to the 24-page lawsuit, the company’s product packaging bears explicit claims that its aluminum bakeware is “American made,” “made in the USA” or “made in America.” The representations appear alongside an image of the American flag and are sometimes stamped into the products themselves, the class action suit says.

However, contrary to these representations, all, or virtually all, of the aluminum and bauxite used to manufacture the bakeware is obtained from outside of the United States, the case alleges.

Nordic Ware has itself admitted that the primary component used to manufacture its products is aluminum imported from Canada, the complaint asserts.

In addition, the filing contends that it is “virtually impossible” to source U.S.-mined bauxite, the raw material for aluminum, given that domestically mined bauxite ore hasn’t been used to make aluminum since around 1981.

“Without aluminum (and bauxite) sourced from outside the United States, [Nordic Ware] would not be able to manufacturer [sic] its Products, all of which are aluminum based,” the suit relays.

The Nordic Ware lawsuit claims the deceptive marketing is designed to capitalize on consumer willingness to pay more for American-made products than items sourced from other countries.

The plaintiff, a New York resident, says he relied on the U.S.-made representations when purchasing the Nordic Ware products at issue. The man alleges that he, like other consumers, would not have paid as much for the aluminum bakeware, or bought it at all, had he known the items were falsely advertised.

The case asserts that in response to a recent “surge in litigation relating to Made in USA labeling,” the company began rolling out new labeling with a qualified claim that the aluminum bakeware is “made in America with domestic and imported materials.”

The lawsuit looks to represent all United States residents who purchased a Nordic Ware aluminum bakeware product within the applicable statute of limitations period through the date the company implemented the qualified U.S.-made representations.

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