Nature Made Vitamin C Tablets Falsely Touted as ‘Extra Strength,’ Class Actions Allege

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Two proposed class action cases allege bottles of Nature Made Extra Strength Chewable Vitamin C are mislabeled since they actually contain the regular strength variety of the supplement. 

The lawsuits, filed in California and New York on July 11, say that unbeknownst to consumers, the supposedly extra-strength vitamin C supplements, which purportedly contain 1,000 mg of the vitamin per serving, do not have a higher dose per tablet and are therefore falsely and deceptively labeled. 

The similarly worded cases contend that to get 1,000 mg of vitamin C in the “extra strength” Nature Made product, a consumer is required to take two chewable tablets, meaning each tablet has only 500 mg of the vitamin. However, each tablet of the regular strength Nature Made Chewable Vitamin C also contains only 500 mg of the vitamin, the suits state.

“Unbeknownst to consumers, an ‘apples to apples’ comparison of the two products demonstrates that the Products do not in any way have a higher dosage of Vitamin C per chewable tablet than the Regular Strength Products,” the complaints read. “In fact, they are exactly the same.” 

The filings allege defendant Pharmavite LLC knew or should have known that the “extra strength” representation on product labels was deceptive. Consumers have paid a premium price per serving for the purportedly extra-strength vitamin C tablets "even though they do not provide any additional benefit" in comparison to the regular-strength products, the filing says.

The cases look to cover all U.S. residents who bought Nature Made Extra Strength Chewable Vitamin C, in either the 60-tablet or 90-tablet varieties, for personal, family or household use (and not for resale) within the applicable statute of limitations period.

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