Mr & Mrs T Bloody Mary Mix Not as Preservative-Free as Advertised, Class Action Says

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A proposed class action claims the companies behind Mr & Mrs T Original Bloody Mary mix have misled consumers by advertising the product as preservative-free when it, in fact, contains the additive citric acid.

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The 30-page lawsuit alleges that although defendants Mott’s and parent company Keurig Dr Pepper, Inc. “unequivocally and boldly” claim the Bloody Mary mix contains “No Added Preservatives,” the product’s ingredients list reveals the presence of citric acid—an additive commonly used as a preservative in foods and beverages.

The suit contends the product’s label claim is misleading because citric acid functions as a preservative regardless of whether it is added for a separate purpose.

Per the case, the alleged misrepresentation is meant to attract health-conscious consumers seeking products free from artificial or chemical additives like preservatives. The complaint argues the companies are well aware that shoppers are willing to pay premium prices for “clean,” less processed products that are perceived to be healthier than others.

By falsely labeling the Bloody Mary mix as preservative-free, the defendants have capitalized on the increasing preference for “clean” products at the expense of “hundreds of thousands of unsuspecting consumers,” the filing alleges.

The lawsuit looks to represent any California or New York residents who purchased Mr & Mrs T original Bloody Mary mix within those states during the applicable statute of limitations period.

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