Madison Reed Hit with Class Action Over Alleged Spam Texts

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Madison Reed, Inc. faces a proposed class action filed by a consumer who claims to have received numerous unsolicited text messages from the hair care products company despite having never provided consent to be contacted.

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The 13-page lawsuit says that the defendant ran afoul of the Telephone Consumer Protection Act (TCPA)—a federal law that aims to protect individuals from unwanted telemarketing calls and texts—when it sent promotional messages to the plaintiff, an Illinois resident whose phone number has been listed on the National Do Not Call Registry since February 2007.

As the suit tells it, Madison Reed began “bombarding” the plaintiff with unsolicited texts advertising its products in November 2021. The woman claims that despite replying “STOP” to opt out of further messaging, she received another unwanted promotional text the same day.

The case alleges that in violation of the TCPA, the defendant does not have a written policy in place for maintaining an internal do-not-call list and fails to train its telemarketing personnel in the use of such a list.

The complaint contends that Madison Reed’s unsolicited texts have caused the “invasion of privacy, harassment, aggravation, and disruption of the daily life of thousands of individuals.”

The lawsuit looks to represent anyone in the United States who, since August 29, 2019, received a text message from Madison Reed on their cell phone after opting out of receiving future messages. The case also seeks to cover anyone who, since that date, received more than one promotional text message from the company within a 12-month period when their telephone number had been listed on the National Do Not Call Registry for at least thirty days, and from whom the defendant did not obtain prior written consent, or it obtained prior written consent in the same manner as it claims to have supposedly done so in order to contact the plaintiff.

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