LesserEvil Popcorn, Puffs Snacks Not as ‘Healthy’ as Advertised, Class Action Claims

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A proposed class action lawsuit claims snack company LesserEvil has misled consumers by advertising its products as “healthy” when they contain high amounts of unsafe saturated fat.

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The 41-page lawsuit says that the company’s Himalayan Pink Salt Popcorn, Himalayan Gold Popcorn, and “No Cheese” Cheesiness Paleo Puffs are labeled with nutrient content claims such as “40% Less Fat,” “33% More Fiber” and “20% Fewer Calories.” In addition, the products are advertised as “Nutrient Dense,” a “Good Source of Fiber” and “healthier” than similar snacks, the suit relays.

However, despite the products’ healthy representations, the snacks contain five grams of saturated fat in each serving, a level that “far exceeds the amount of saturated fat in a large order of McDonald’s fries,” the case charges.

What’s more, LesserEvil “notably omits” disclosure statements concerning its products’ fat content that are required by law, the complaint adds. According to the filing, a food product that exceeds four grams of saturated fat must include a statement on its label that reads, “See nutrition information for fat content.”

Per the lawsuit, a food product whose label includes the term “healthy” must be low in fat, meaning it must contain three grams of fat or less in the amount typically consumed. Because the LesserEvil products at issue contain five grams of saturated fat per serving, their label representations are unlawful and “deceptive,” the suit alleges.

According to the case, there is “no safe level” of saturated fat consumption, as even small amounts increase the risk of serious health conditions such as cardiovascular disease.

The plaintiff, a California resident, has purchased the Himalayan Pink Salt Popcorn, Himalayan Gold Popcorn and “No Cheese” Cheesiness Paleo Puffs numerous times in the past three years, the complaint says. Like other consumers, the plaintiff believed, based on the products’ representations, that the snacks were healthy, the filing relays. Had the woman known that the snacks actually contained “dangerously high” amounts of saturated fat, she would not have paid as much for the items, or purchased them at all, the case contends.

The lawsuit looks to represent anyone in the United States who purchased LesserEvil’s Himalayan Pink Salt Popcorn, Himalayan Gold Popcorn, or “No Cheese” Cheesiness Paleo Puffs at any time during the applicable statute of limitations period.

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