Lens.com Has Overcharged Consumers Online, Class Action Alleges

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Lens.com faces a proposed class action lawsuit that claims the online contact lens store has misrepresented its listed prices to “lure” consumers while unlawfully concealing additional surcharges.

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The 12-page lawsuit alleges the company, which sells contact lenses from a variety of leading brands, attracts consumers with false pricing and then “knowingly inflate[s] its costs” with extra charges that are hidden from shoppers until they reach the point of sale.

The plaintiff, a New Jersey resident, visited Lens.com in October 2022 to order prescription contact lenses, the suit relays. The man selected two boxes of lenses—displayed on the website for $75.24 per box—and standard shipping for $9.95, and expected an overall order total of approximately $160.43, the case states.

As the complaint tells it, however, when the time came to submit the order, Lens.com suddenly indicated an order total of $222.91—a price $71.43 higher than the plaintiff was led to believe. According to the filing, no other line-item charges were listed on the man’s order summary or confirmation to account for the “mysterious overage charge of $71.43.”

Despite Lens.com’s assurance that it is “completely transparent” with its customers, likely millions of shoppers have submitted orders without realizing that the company had “inflated its prices,” causing them to be charged more than what was advertised online, the suit contends.

The lawsuit looks to represent anyone who visited Lens.com to purchase contact lenses, was misled by the defendant’s alleged misrepresentations and paid for charges that were not properly disclosed by the company at the time of purchase.

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