Lawsuit: Tinder Plus Users Over Age 30 Paid Higher Price for Mobile Dating App [UPDATE]
by Erin Shaak
Last Updated on October 20, 2021
Kim v. Tinder, Inc. et al
Filed: April 12, 2018 ◆§ 2:18cv3093
Tinder, Inc., along with affiliates Match Group, LLC and Match Group, Inc., is facing a proposed class action lawsuit alleging the company unlawfully demanded a higher price for the paid version of its dating application from users who were over age 30.
Case Updates
October 20, 2021 – Revised Settlement Proposed
The parties in the case detailed on this page have proposed a revised settlement after an appellate panel found that a previously approved deal showed evidence of collusion.
While the judge overseeing the case granted final approval of a previous settlement in June 2019, an appellate court reversed the order in August 2021, taking issue with a provision on attorneys’ fees and the method used to decide whether the deal was fair.
The plaintiff contends in an October 4 motion for preliminary approval of the revised settlement that the appellate panel’s concerns have been addressed in the newly proposed deal, which looks to cover anyone in California who subscribed to Tinder Plus or Tinder Gold between March 2, 2015 and March 1, 2019, was at least 29 years old at the time they subscribed, and was charged a higher rate than younger subscribers.
If approved, the settlement will provide 50 free “Super Likes” (worth $79.50) and one “Boost” (worth $7) to each class member (i.e., those who fit the aforementioned criteria) with an active Tinder account as long as the email address associated with their account is the same as when they purchased Tinder Plus or Tinder Gold. Those whose accounts are no longer active will be eligible to automatically receive the Super Likes and Boost upon reactivation, the motion relays.
Additionally, each person covered by the settlement will be eligible to submit a claim for a cash payment from a $5.2 million settlement fund, according to court documents. While the agreement sets the provisional payment at $50 per claim, this amount may be adjusted up or down (to no lower than $30) depending on how many people submit valid claims.
The settlement also looks to prohibit Tinder from charging a lower price to Tinder Plus or Tinder Gold subscribers in California who are under 29 unless California legislation or case law allows for such a discount, though the company retains the right to offer a lower youth rate to users who are 21 or younger.
The settlement website, www.tindersettlement.com, will be updated with relevant documents and information – including what to do if you have or have not already submitted a claim form – if the court approves the new settlement.
Tinder, Inc., along with affiliates Match Group, LLC and Match Group, Inc., is facing a proposed class action lawsuit alleging the company unlawfully demanded a higher price for the paid version of its dating application from users who were over age 30. The defendants allegedly released Tinder Plus, a paid version of their popular mobile dating app, in March of 2015 and announced that users under 30 would be awarded a 50 percent discount for the service. The plaintiff, a woman over 30, claims she paid $19.99 for the app while younger users paid only $9.99 for “identical services.”
“[The defendants’] discriminatory pricing scheme is arbitrary,” the lawsuit argues, claiming the defendants’ actions violate California civil rights laws.
The suit seeks to cover a proposed class of individuals in California who are over the age of 30 and purchased Tinder Plus without receiving a discount because of their age.
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