Lawsuit Claims Now Health Group’s Liver Detox Product Doesn’t Deliver

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A proposed class action filed in New York against Now Health Group, Inc. alleges the company’s promotion of its Liver Detoxifier & Regenerator product is misleading and likely to deceive reasonable consumers. The 25-page complaint claims despite the defendant’s representations in advertising and marketing materials, the product in question is not an FDA-approved drug and cannot detoxify or regenerate the liver.

“Detoxification & regeneration are basic functions of the human body and the liver is one of the central organs that carries out those processes. The product cannot replicate or even approximate the liver’s functions,” the case asserts. “Nor can it detoxify and regenerate the liver itself.”

The New York woman who filed the lawsuit argues the defendant has taken to misusing the pseudo-scientific concept of “detoxification”—which the case says more accurately describes a medical treatment performed at hospitals in emergency situations, particularly when drugs or alcohol have been ingested at dangerous levels—in “an attempt to give scientific legitimacy” to its essentially useless product.