Lawsuit Claims Kona Brewing Co. Duped Consumers with 'Hawaiian' Labeling

New to ClassAction.org? Read our Newswire Disclaimer

A 33-page proposed class action lawsuit claims Kona Brewing Co. deceived consumers by marketing, labeling and selling its beer with references to and images of Hawaiian landmarks, traditions and culture. At issue, the lawsuit alleges, is that Kona’s products are not brewed in Hawaii, but rather in Oregon, Washington, Tennessee and New Hampshire. The case names Kona Brewing Co., LLC, Kona Brew Enterprises, LLC, Kona Brewery LLC, and Craft Brew Alliance, Inc. as defendants.

The plaintiff claims that he and other consumers relied on Kona’s advertising and marketing of its beers and purchased the products believing that they were brewed in Hawaii.

“Had [the plaintiff] and other consumers known that the products were not brewed in Hawaii, they would not have purchased the products or would have paid significantly less for the products,” the lawsuit reads.