Laird Superfood Coffee Creamers Overstate Number of Servings Per Package, Class Action Claims
by Erin Shaak
Gwinn v. Laird Superfood, Inc.
Filed: April 7, 2022 ◆§ 1:22-cv-02883
A class action claims that the labels of coffee and coffee creamer products made by Laird Superfood overstate how many servings can be made from each container.
A proposed class action claims that the labels of certain plant-based coffee and coffee creamer products made by Laird Superfood, Inc. overstate how many servings can be made from each container.
According to the 25-page case, Sisters, Oregon-based Laird represents on product labels that the powder contained within each package will produce a specified number of servings. The suit alleges, however, that the defendant “grossly exaggerate[s]” this number, and that the products can produce, on average, only 59 percent of the promised number of servings when the package directions are followed.
The lawsuit alleges Laird has systematically endeavored to “deceive and shortchange consumers” by causing them to overpay for coffee and coffee creamer products whose labels “vastly overstate[]” the number of servings the powder is able to provide.
According to the complaint, the Laird products at issue include:
- Superfood Creamer (Unsweetened);
- Superfood Creamer (Original with Functional Mushrooms);
- Superfood Creamer (Original);
- Superfood Creamer (Chocolate Mint);
- Superfood Creamer (Turmeric);
- Superfood Creamer (Pumpkin Spice); and
- Superfood Performance Mushrooms.
The Laird Superfood Creamer (Unsweetened) product, for example, states on its nutrition facts panel that the powder within each package will produce about 114 servings with a serving size of “1 tsp (2g),” the suit relays. The case alleges, however, that one teaspoon of the creamer actually weighs 3.1 grams, meaning a consumer would receive far less of the stated number of servings.
“Because the total net weight of the package is 227 grams, using one teaspoon per serving actually yields approximately 73 servings (227 grams / 3.1 grams) – not the 114 servings represented by Defendant,” the complaint states. “In other words, a consumer only receives approximately 64% of the promised number of servings.”
The lawsuit claims that Laird’s other product labels are similarly misleading, and that the creamer and coffee products produce anywhere from 49 to 68 percent of the stated number of servings.
“On average, the Products can make only about 59% of the promised servings, revealing a systematic course of unlawful conduct by Defendant to deceive and shortchange consumers,” the complaint alleges, claiming consumers have been tricked into believing they are getting “considerably more” than what they’re really paying for.
The case looks to represent anyone who purchased any of the Laird products mentioned on this page in the U.S. within the applicable statute of limitations period.
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