Hisense Lawsuit Alleges QLED TVs’ Picture Technology Is Falsely Advertised

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A proposed class action lawsuit alleges certain Hisense QLED televisions are falsely advertised in that the products either do not have the touted quantum dot light-emitting diode technology or have it in such negligible amounts as to be “functionally irrelevant.” 

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The 28-page class action suit against Hisense USA Corporation accuses the company of deceiving consumers into paying a premium price for TVs that are less technologically advanced than advertised. Per the case, Hisense is well aware that its QLED televisions either lack the key picture technology altogether or have it in such negligible amounts that it does not meaningfully contribute to the product’s display output or performance.

Related Reading: Hisense QLED TV False Advertising Lawsuit Investigation 

According to the complaint, the Hisense TV models at issue include, but are not limited to, the QD5 series, QD6 series, QD65 series, QD7 series, U7 series, and U7N series, each of which is advertised as containing the top-of-the-line QLED picture capabilities. 

A quantum dot is a human-made nanoparticle whose size determines the wavelength of light and, in turn, the color it emits, the filing explains. Quantum dot technology filters the light and color from a TV’s light-emitting diodes (LEDs) to allow the device to produce a wider, richer range of colors compared to a standard LED TV, the suit relays. 

In order to be classified as a QLED (sometimes called QD) television, a product “must actually include quantum dot technology,” or otherwise use the tech in a manner sufficient for it to “actually provide meaningful improvement” to a TV’s performance, the suit contends. Crucially, because quantum dots are made through a chemical process, the technology leaves known chemical markers, making it easy to verify whether it is actually present in a television, and in amounts sufficient to provide the advertised picture benefits, the case says. 

“Any television that fails to include quantum dot technology (or includes only a negligible amount of the technology such that it fails to provide a meaningful improvement in performance) is not a QLED or QD television—and is only an LED television,” the class action argues. 

The class action lawsuit alleges Hisense’s statements regarding the purported QLED specifications of its televisions are “untrue and misleading” and likely to deceive consumers. Further, the suit charges that Hisense’s QLED statements are aimed at retailers in an effort to have them offer the company’s TVs for sale in store and online. 

“Hisense’s misleading and untrue statements about the technical specifications and performance of its televisions allow Hisense to sell its lesser-quality product at a higher price and allows [sic] Hisense to realize a profit it may not have otherwise made if it were truthful regarding the performance capabilities of its televisions,” the complaint summarizes. 

The Hisense QLED class action lawsuit looks to cover all consumers in Illinois who, during the applicable statute of limitations period, bought a Hisense QD5, QD6, QD65, QD7, U7, or U7N series model television marketed as containing QLED or QD technology and that did not contain QLED or QD technology, or contained the tech in such a negligible amount that it did not provide the advertised benefits.

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