Gain Laundry Detergent Makes Fewer Loads Than Advertised, Class Action Claims

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A proposed class action claims 50-fluid ounce containers of Gain detergent are falsely advertised in that they do not contain enough product to allow a consumer to do 32 loads of laundry as promised.

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The 14-page case says that despite the front-label claim that a bottle contains enough detergent for 32 loads, consumers would have to notice a small diamond after the word “loads,” turn the container around and navigate “hundreds of words, including warnings, ingredients, logos and icons,” to learn that it is possible to do only 32 “medium” loads of laundry with a container of Gain detergent.

According to the suit, the back-label instructions indicate that a medium load requires consumers must fill the cap “just below” the first bar line.

The complaint alleges that the product’s maker, the Proctor & Gamble Company, has misrepresented that bottles of Gain detergent contain enough product for 32 loads of laundry since this number refers to “the smallest possible” amount of laundry a consumer could put in their washing machine.

“The majority of Americans who take advantage of the whole usable capacity of their washing machines will not be able to do 32 loads of laundry, because if they fill the cap to Bar 5, corresponding to ‘Full Loads,’ they will only be able to do one-third as many,” the filing states. “Even if consumers fill the cap to Bar 3 for ‘Large Loads,’ they will get close to half as many as the 32 indicated on the front label.”

As the case tells it, Proctor & Gamble’s misrepresentations have allowed it to sell Gain detergent at a premium price, approximately $7.49 for 46 oz. If consumers had been aware that they would be unable to do 32 loads of laundry as promised, they would not have bought the detergent, or would have paid substantially less for the product, the complaint asserts.

The lawsuit looks to represent anyone in Illinois, North Dakota, Montana, Idaho, Alaska, Kansas, Mississippi or Utah who purchased Gain laundry detergent during the applicable statute of limitations period.

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