Facebook Named in Another Class Action Over Video Ad Metrics
Last Updated on May 8, 2018
Quirky, Inc. et al v. Facebook, Inc.
Filed: January 17, 2017 ◆§ 3:17-cv-00233
Another proposed class action alleges Facebook, Inc. lied to advertisers about a 'miscalculation' that allegedly caused the artificial inflation.
Another proposed class action alleges Facebook, Inc. lied to advertisers about a “miscalculation” that allegedly caused the artificial inflation of crucial “average duration of video viewed” and “average percent of video viewed” metrics by as much as 60 to 80 percent. As a result of Facebook’s conduct, the lawsuit claims, proposed class members bought more advertisements and paid a higher price than they otherwise would have if the metrics were accurate.
Facebook admitted in an August 2016 post in its Advertising Help Center that the metrics mentioned in the suit were improperly calculated.
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