Earth Rated Dog Wipes Are Falsely Advertised as ‘Plant-Based,’ Class Action Lawsuit Says

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The maker of Earth Rated plant-based dog wipes faces a proposed class action lawsuit that alleges the product is falsely advertised since it contains several non-plant-based ingredients.

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According to the 40-page complaint, the supposedly “plant-based” dog wipes are, in fact, made with citric acid, caprylyl glycol, glycerin, propylene glycol, sodium citrate and tocopheryl acetate—all synthetic and highly processed substances.

The case claims that Canada-based defendant 9199-4467 Québec Inc. has tricked consumers into purchasing and paying more for the Earth Rated pet wipes than they otherwise would have had they known the product’s label representations were misleading. 

Per the suit, the defendant has attempted to bolster its profits by using a marketing tactic known as greenwashing, which involves deceptive labeling and advertising to portray a product as more natural or environmentally friendly than it actually is.

“Consumers value plant-based products for numerous reasons, including perceived benefits of avoiding diseases, attaining health and wellness, helping the environment, assisting local farmers, assisting factory workers who would otherwise be exposed to synthetic and hazardous substances, and financially supporting the companies that share these values,” the filing says.

The plaintiff, a California resident, claims he was misled into believing the Earth Rated dog wipes contained only plant-based ingredients that had not undergone substantial processing when he bought the product from a Los Angeles Petco in July 2024. As the case tells it, the plaintiff would have paid significantly less for the wipes, or he would not have bought them at all, had he known they were actually made with numerous artificial ingredients.

The lawsuit looks to represent any persons or entities that, within the applicable statute of limitations period, purchased Earth Rated plant-based dog wipes in the United States for purposes other than resale.

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