Delta Air Lines Secretly Shares Website Visitors’ Data with Facebook, Class Action Claims

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A proposed class action accuses Delta Air Lines of secretly sharing website visitors’ private data with Facebook without their knowledge or consent.

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The 30-page lawsuit alleges the airline has intentionally embedded invisible web-tracking tools into Delta.com that automatically capture and transmit users’ personal information to the social media giant, which then uses the data for marketing purposes.

Per the suit, Delta utilizes pieces of back-end code provided by Facebook—namely, the Meta pixel and Conversions API—to secretly track and record a consumer’s every interaction on Delta.com.

“This is the functional equivalent of placing a bug or listening device on a phone line because [Delta’s] website allows third-parties [sic] to ‘listen in’ and receive communications in real time that [the plaintiffs] intended only for [Delta],” the case argues.

The complaint contends that unbeknownst to website visitors, Delta illegally discloses personal information sufficient to identify a user by name, along with details such as departure and arrival airports, travel dates, loyalty status, travel class, language, currency used and more.

According to the filing, Delta’s allegedly unlawful conduct flies in the face of its own privacy policy, which represents that customers’ private data will not be sold to or shared with third parties in an “identifiable and disaggregated manner” without consent.

“[Delta] did not ask users … whether they consent to have their personal information shared with Facebook in a de-anonymized and disaggregated manner,” the case charges. “Users are never told that their personal information and electronic communications are being shared and wiretapped via the pixel in a manner that allows Facebook to personally identify them.”

The lawsuit looks to represent anyone in the United States who purchased airfare on Delta.com, was a registered Facebook user and had their information shared with Facebook during the applicable statute of limitations period.

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