Class Action Says The UCAN Company’s ‘SuperStarch’ Claims Are Misleading, Deceptive

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From Illinois federal court comes a proposed class action filed over The UCAN Company’s SuperStarch Drink Mix, Protein Drink Mix, and Snack Bars. These products, according to the 24-page complaint, are advertised as being powered by an all-natural carbohydrate the defendant calls “SuperStarch,” which the company says produces “sustained energy,” “optimized performance,” “enhanced fat burn,” and “speedier recovery.” This “SuperStarch,” the case continues, is touted by the defendant as providing these effects without any performance-impairing side effects that generally come with gastrointestinal distress.

The truth, the lawsuit alleges, is that lab testing and peer-reviewed research show the aforementioned UCAN products provide none of the promised performance benefits. In fact, the case says, the defendant’s SuperStarch-laden products actually impair performance, as ingestion of the products can lead to an increase in gastrointestinal distress.

Perhaps even worse, the complaint goes on to point out the defendant has attached its name to studies whose results run contrary to what the company claims its products can do:

“[The defendant’s] false and misleading representations are particularly egregious because [the defendant] sponsored and/or participated in multiple studies regarding the Products, and those studies’ results unequivocally show that the Products do not increase performance and are associated with the performance-impairing effects of gastrointestinal distress. Yet [the defendant] continues to label and market the Products as capable of producing ‘optimized performance.’”