Class Action Lawsuit Claims Billie All Day Deodorant Can Cause Chemical Burns, Skin Irritation

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A proposed class action lawsuit accuses the companies behind Billie All Day Deodorant of failing to warn consumers about the skin irritation risks associated with the product.

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The 33-page lawsuit was filed by two consumers who claim they and numerous others suffered severe skin issues such as chemical burns, skin peeling, rashes, itchiness or permanent skin discoloration after using the deodorant. The case alleges the reports of skin irritation directly contradict representations that the product is safe to apply to the skin for up to 24 hours and contains “soothing” and “ultra-gentle ingredients” designed for sensitive skin types.

The class action suit—which was filed against Edgewell Personal Care Company; Edgewell Personal Care, LLC and Edgewell Personal Care Brands, LLC—contends that, in truth, Billie All Day Deodorant is “not suitable for any skin-type, let alone the sensitive skin of the consumers whom Edgewell and Billie’s marketing specifically targets.”

According to the complaint, the product is sold in several scents on Billie’s website and through retailers such as Walmart, Target, Amazon, CVS and Ulta. The plaintiffs—residents of California and Louisiana, respectively—claim that after using the deodorant’s Lavender Milk variety, they developed “extremely painful” skin irritation on their underarms. The women say they could not lower their arms without experiencing serious pain, as contact with their sides caused their underarms to “flare up.”

Numerous consumer complaints on Reddit, TikTok, Walmart.com and Billie’s social media platforms echo the plaintiffs’ experiences, the filing shares. The Billie All Day Deodorant lawsuit alleges that symptoms can begin within minutes after applying the product and persist for weeks or even months.

Although Edgewell is well aware of the apparent defect plaguing the deodorant, it has not provided any warnings or disclosures to consumers, who are instead “left to their own devices to sift through the internet to uncover similar complaints” about the product, the suit asserts.

“Edgewell and Billie have long been aware of the Defect through pre-release testing and various consumer complaints, yet [they have] done nothing to remedy the Defect or disclose its existence to unsuspecting consumers,” the case charges.

The plaintiffs argue that they would not have bought and used the deodorant had they known it could cause painful and irritating skin issues.

The lawsuit looks to represent all individuals in the United States who purchased or used Billie All Day Deodorant.

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