Class Action Lawsuit Alleges TCL Falsely Advertises Certain QLED Televisions

New to ClassAction.org? Read our Newswire Disclaimer

TTE Technology, Inc. faces a proposed class action lawsuit that claims the electronics retailer has falsely advertised certain TCL QLED televisions.

Get the latest open class action lawsuits sent to your inbox. Sign up for ClassAction.org’s free weekly newsletter.

The 24-page lawsuit alleges the company has misrepresented that its TCL TVs, models Q651G, Q672G and A300W, have quantum dot light-emitting diode (QLED) technology. This technology purportedly provides a wider and more saturated range of colors than a standard light-emitting diode (LED) television, the case says.

According to the suit, the products are falsely marketed as QLED or QD TVs given that they either do not contain the advertised technology or include it in such negligible amounts that it “does not meaningfully contribute” to the television’s performance or display.

Related Reading: TCL QLED TV Fraud Lawsuit Investigation

Per the case, a quantum dot is a man-made nanoparticle that emits colors depending on its size. In TVs, quantum dots enhance picture quality by filtering the light and color from the LEDs, the complaint says.

The filing shares that because quantum dots are chemically produced, they leave known chemical markers. Therefore, a TV that does not bear these chemical traces “would only be an LED television,” the suit explains.

The TCL QLED television lawsuit relays that several third-party global certification agencies had previously tested TCL’s C655, C655 Pro and C755 TV models to analyze their supposed QLED capabilities. The tests showed no trace of indium or cadmium, which are primary elements needed for the creation of quantum dots, the case asserts. In other words, these models did not possess the technology that would have “legitimately allowed” TCL to advertise them as QLED televisions, the complaint alleges.

As the filing tells it, the company is well aware that its marketing statements with respect to QLED technology are “misleading and untrue.” However, TCL has continued to advertise that some of its TVs contain this technology at the expense of unwitting consumers, the lawsuit claims.

The suit contends that customers would not have paid as much for the TVs at issue, or bought them at all, had they known the products were falsely advertised.

The lawsuit looks to represent all individuals who, during the applicable statute of limitations period and while in California, purchased a TCL television, including, without limitation, model numbers Q651G, Q672G or A300W advertised and labeled as having a QLED or QD-Mini LED display.

Check our list of rebates and settlements to see if you’re covered by an open class action settlement.