Class Action Lawsuit Accuses WebEyeCare.com of Inflating Advertised Prices with Hidden Fees

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A proposed class action alleges WebEyeCare.com deceptively advertises low prices for contact lenses only to add “questionable and undisclosed” charges to the customer’s final bill.

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According to the 12-page complaint, defendant Web Eye Care, Inc.’s misleadingly low prices are designed to attract customers to its website, where they are likely to place an order without noticing that the cost is significantly raised late in the checkout process.

The plaintiff, a New Jersey resident, says he visited WebEyeCare.com in October 2023 after seeing that the company was advertising its contact lenses at a “promotional price” of $15.99 per box with free shipping. The lawsuit shares that the man purchased four boxes, which should have amounted to approximately $63.96. However, when the plaintiff submitted his order, the total price had been inflated to $155.80, the case claims.

Per the filing, no other line-item charges were listed on the plaintiff’s order summary to account for the extra $91.84 Web Eye Care had tacked onto his bill. Indeed, the case alleges, Web Eye Care’s extra fees are “made-up” charges to help increase profits and that do not actually cover the cost of any service.

The Web Eye Care lawsuit contends that these additional charges were not prominently or clearly displayed anywhere during the defendant’s checkout process, causing the plaintiff to submit his order without seeing that the price had been inflated. As the case tells it, “no reasonable consumer expects that an advertised price hides arbitrary and fictitious charges that will substantially increase its final purchase price.”

“This deceptive practice has unjustly enriched [the defendant] by millions of dollars at consumers’ expense through years of hidden fees,” the complaint asserts.

The lawsuit looks to represent anyone whom Web Eye Care, Inc.’s records reflect visited its website to purchase contact lenses, was misled based on the company’s alleged misrepresentations, and paid for charges that were not properly disclosed by the defendant at the time of purchase.

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