Class Action Claims Tommy Hilfiger Offers Fake Discounts at Outlet Stores

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A proposed class action lawsuit filed in California against Tommy Hilfiger Wholesale, Inc. has found its way into federal court. Brought by two named plaintiffs, the complaint alleges Tommy Hilfiger misleads consumers by offering false price discounts and “phantom savings” on clothing, accessories and other apparel sold in its outlet or factory stores. 

According to the lawsuit, the defendant “continually advertised” that its products were discounted from an original price the complaint calls a “reference price.”  The suit claims that the reference price is merely a “fictional number” used to lure customers into believing they are saving money and getting “good deals.”

“[The defendant’s] merchandise is never sold at the Reference Price listed on the price tag at any store, including [the defendant’s] outlet stores,” the lawsuit states. According to California law, the suit continues, sale items advertised alongside reference prices must be sold at the original price within the preceding three months.