Class Action Claims Thrive Causemetics’ Charitable Donation Promises are False

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Thrive Causemetics, Inc. and its owner have been named in a proposed class action recently removed to Washington federal court. The lawsuit alleges that the charity-linked luxury cosmetics company fails to follow through with its cornerstone promise of donating one product to a woman in need for every product purchased.

The plaintiff says she bought a product from Thrive in 2017 under the assumption that she was contributing to the company’s charitable mission of donating the same product to a woman with cancer. The lawsuit argues, however, that the company’s claims regarding its charitable activities are simply not true. From the complaint:

“In communicating with consumers, Thrive repeatedly omits information that a person of ordinary caution would find material—namely, that the company fails to donate to a woman in need one product for every product purchased.”

The case argues that consumers are willing to pay more for a product linked to charity and paid premium prices for Thrive’s products under the false impression that they were helping those in need.