Class Action Claims Rebbl Drink Products Don’t Provide Advertised Health Benefits

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Rebbl, Inc. has been hit with a proposed class action alleging the maker of various plant-based beverage products misleads consumers with false claims of the drinks’ health benefits. The beverages at issue are categorized as either “proteins” or “elixirs,” according to the complaint, and contain various “super herb” ingredients – such as turmeric, reishi, maca, matcha, and ashwaganda – that the defendant claims are able to “strengthen the body’s own adaptive resilience to stressors.”

The case notes that the products’ labels, as well as the Rebbl website, attempt to sell the consumer on the products’ “restorative” properties and their ability to improve “the body’s health and functioning.” The suit cites several examples from the drinks’ supplemental panels that describe each super herb’s function, including:

The complaint argues that the defendant’s claims are false and misleading because the purported health benefits advertised to consumers are “not supported by sound scientific evidence and are unsubstantiated.” Further, the beverages’ labels imply that the products are healthier than alternative options, the suit alleges, allowing the defendant to charge a premium price.

The case also takes issue with the defendants’ claims that their products are made with “coconut milk,” noting that the ingredients lists break down the component into “water” and “coconut cream.” The complaint claims this listing of “coconut cream” as a sub-ingredient means the defendant allows coconut milk to naturally separate into water and cream, removes the cream, and then dilutes it with water before adding it to the drink products, which the case claims is “deceptive and misleading” to consumers.

The products listed in the suit are shown in the chart below: