Class Action Claims Bounty Select-A-Size Paper Towel Packages Contain Fewer Sheets Than Advertised

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A proposed class action alleges The Procter & Gamble Company has falsely overstated the number of sheets that come in each package of Bounty Multi-Roll Select-A-Size paper towels.

The 18-page case says that on packages of Bounty Select-A-Size Singles Plus and Super Rolls paper towels, defendant P&G compares the number of oversized rolls in each package to a number of regular-sized rolls, e.g., “12 Rolls = 18 Regular Rolls” for the Singles Plus package and “12 Rolls = 22 Regular Rolls” for the Super package.

The lawsuit argues, however, that the advertised number of regular rolls is overstated by P&G, and that each package actually contains fewer paper towels than consumers are led to expect.

The suit, filed April 8 in California federal court, contends that consumers have been left to pay the price for the allegedly false manner in which P&G advertises its Bounty Select-A-Size paper towels.

“By short-changing its Select-A-Size multi-roll paper towel packages, P&G has saved millions of dollars in the cost of goods sold and was unjustly enriched by taking payment for more product than it delivers,” the complaint alleges.

The lawsuit relays that the bottom of each package of Bounty Select-A-Size Singles Plus and Super Rolls paper towels states how many sheets of paper towels are contained in each oversized roll. According to product packaging, the Singles Plus rolls each contain 83 sheets, and the Super Rolls each contain 101 sheets, the suit says.

This means, according to the complaint, that a package of 12 Singles Plus rolls contains 996 sheets of paper towels, and a package of 12 Super Rolls contains 1,212 sheets.

By comparison, P&G states on its website that each regular-sized roll in the Bounty Select-A-Size line contains 63 sheets, the case says. Accordingly, if 12 rolls of the Singles Plus paper towels equal 18 regular-sized rolls, as advertised on the packaging, there should be 1,134 sheets of paper towels in each package (i.e., 18 rolls x 63 sheets = 1,134 sheets), the suit contends.

However, the case alleges that 12 Singles Plus rolls add up to only 996 sheets, or only 87.8 percent of what consumers expect based on P&G’s packaging representations.

“That equaled a shortage of 138 sheets or over two ‘Regular Rolls’ of paper towels,” the complaint reads.

The lawsuit claims that the same is true of the Super Rolls, as each package of which is represented as containing 1,212 sheets of paper towels and equal to 22 regular rolls:

The lawsuit alleges P&G has also shorted customers on other similar Bounty Select-A-Size paper towel packages between 2018 and 2021.

Per the case, consumers were harmed by P&G’s conduct in that they would not have purchased the Bounty paper towels at issue on the same terms had they known the number of paper towels each package actually contained. 

The lawsuit looks to cover anyone in the U.S. who purchased the Bounty multi-roll Select-A-Size paper towels at any time from 2018 through 2021.

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