Class Action Claims Ashley Black ‘FasciaBlaster’ Health Claims Are ‘False and Unsupportable’

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Six plaintiffs have sued Ashley Black Company and six affiliates over allegations that the defendants’ claims about the purported health benefits of their $89 “FasciaBlaster” product (pictured below) are entirely baseless and not supported by any scientific evidence. 

 

The plaintiffs say that although they used the product as directed for many months, all they received was pain and bruising—a claim supported in the complaint with images of such bruising—and not improved flexibility, joint function, circulation, muscle definition, accelerated muscle recovery, elimination of cellulite or any of the other enhancements the defendants promised.

The lawsuit later takes issue with the defendants’ instructions for using the FasciaBlaster, namely their claim that bruising is nothing to worry about and that once initial bruises heal, FasciaBlaster users should then dig the product in deeper to “reach new, previously unaffected layers of fascia.” This approach, the plaintiffs allege, is a ploy for the defendants to sell their “After Blaster” lotion, which they say will help accelerate recovery.