Class Action Alleges J.M. Smucker’s Crisco EVOO Is Not Actually Extra Virgin Olive Oil

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A proposed class action lawsuit filed in California alleges The J.M. Smucker Company’s Crisco 100% Extra Virgin Olive Oil No-Stick spray is not extra virgin olive oil (EVOO). Citing “extensive clinical testing” of no fewer than seven qualities of J.M. Smucker’s Crisco product, the 16-page lawsuit claims the defendant has made “hundreds of thousands of dollars” off consumers thanks to its misrepresentations of its EVOO.

The “extensive clinical testing” of the defendant’s Crisco 100% Extra Virgin Olive Oil No-Stick spray noted in the complaint reportedly centered on measuring key variables such as insoluble impurities; free fatty acid; peroxide value; specific extinction; ultraviolet absorption; sensory analysis; copper; and moisture and volatile content. Investigation of these properties concluded that Crisco EVOO is simply not extra virgin olive oil, the case says.

“[The plaintiff] purchased the Crisco EVOO product based on the preceding false advertising claims,” according to the suit. “As a result, [the defendant] has wrongfully taken hundreds of thousands of dollars from consumers.”

The lawsuit seeks to cover a proposed class of consumers in California who bought The J.M. Smucker Company’s Crisco EVOO product within the applicable time period up to and including the date of final judgment in this lawsuit.