Certain Pixi Cosmetics Contain ‘Fake Imitation of Collagen,’ Class Action Claims

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A proposed class action lawsuit alleges beauty and skincare brand Pixi has falsely advertised that some of its cosmetics contain collagen.

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The 16-page Pixi lawsuit contends that although “collagen” appears prominently on the front labels of certain Pixi beauty products, the cosmetics do not contain the ingredient at all. Instead, the suit claims, the skincare items are made with Acacia seyal gum extract—a highly processed “fake imitation of collagen” derived from the bark and stems of the Acacia seyal tree.

Per the case, the Pixi products at issue include Botanical Collagen & Retinol Serum, Botanical Collagen LipGloss, Botanical Collagen Tonic (250 milliliters), Botanical Collagen Eye Serum, Botanical Collagen Tonic To-Go and Botanical Collagen Tonic.

The complaint contends that Pixi is well aware of skyrocketing consumer demand for beauty products that contain collagen, an animal protein found mostly in connective tissue that’s widely used in cosmetics for its purported anti-aging benefits.

As the filing tells it, the manufacturer has substituted Acacia seyal gum extract for collagen in an attempt to turn a greater profit, as the latter is substantially pricier to produce and process than its plant-based imitation, the lawsuit says.

As a result of the alleged misrepresentation, the suit charges that Pixi has unfairly benefitted at the expense of unwitting consumers.

The Pixi lawsuit looks to represent anyone in the United States who, during the applicable statute of limitations period, purchased any of the products listed on this page primarily for personal or household use, and not for resale.

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