Barclays, Second Choice Horizon Conducted Illicit Telemarketing Campaign, Suit Says

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Barclays Bank Delaware and Premier Union Trust, LLC, which does business as Second Choice Horizon, are the defendants in a proposed class action lawsuit out of Delaware that claims the pair was responsible for a series of allegedly illicit telemarketing calls.

According to the complaint, Barclays hired Second Choice Horizon to generate leads for potential credit card customers under the guise of debt consolidation services. Second Choice Horizon allegedly conducted “a wide-scale telemarketing campaign” that featured repeated autodialed and/or pre-recorded calls to potential customers during which the company pitched Barclay’s credit cards as a means to consolidate existing debt. The case claims that Second Choice Horizon, with the full knowledge and approval of Barclays, “[cast] its marketing net too wide” by placing calls to consumers’ cell phones without first obtaining their consent to do so.

With regard to the lead plaintiff, the case claims she received a call from Second Choice Horizon on October 1, 2019 featuring a pre-recorded message that encouraged her to consolidate her existing debt, if any, into a Barclays card. The plaintiff allegedly received similar calls on October 2 and October 4, 2019 and, shortly thereafter, began receiving letters and emails from Barclays about debt consolidation services. The plaintiff says she had no prior relationship with either defendant and claims the calls she received were made without her permission.

The lawsuit explains that the Telephone Consumer Protection Act (TCPA) forbids the use of an autodialer or pre-recorded voice to place non-emergency solicitation calls without the prior express written consent of the recipient.