Azure Collagen Products Contain No Real Collagen, Class Action Claims

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A proposed class action lawsuit alleges Azure Collagen skincare products are falsely advertised given that the cosmetics contain “a fake imitation of collagen” derived from plants.

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The 19-page lawsuit against manufacturer Klar & Co. LLC says the Azure products at issue contain no real collagen from animal sources but are instead made with a synthetic extract of the bark and stems of the Acacia seyal tree, native to Africa. The case stresses that collagen is the most prevalent protein in fish, animals and humans, and is not found in plants.

Per the case, the falsely advertised Azure products include the following cosmetics:

• 24K Gold & Collagen Firming Day Cream;
• 24K Gold & Collagen Firming Sheet Face Mask: 5 Pack;
• Collagen & Hyaluronic Anti-Aging Day Cream;
• Collagen & Hyaluronic Anti-Aging Under Eye Pads: 5 Pairs;
• Collagen & Peptides Firming Sheet Face Mask: 5 Pack;
• Collagen & Vitamin C Anti-Aging Eye Serum;
• Collagen & Vitamin E Anti-Aging Facial Serum;
• Hemp & Collagen Nourishing Eye Serum;
• Hyaluronic & Collagen Anti-Aging Eye Serum;
• Hyaluronic & Collagen Anti-Aging Sheet Facemask: 5 Pack;
• Retinol & Collagen Anti-Aging Day Cream;
• Rose & Collagen Hydrating Sheet Face Mask: 5 Pack;
• Rose & Collagen Hydrating Under Eye Pads;
• Vitamin C & Collagen Moisturizing Day Cream; and
• Vitamin C & Collagen Moisturizing Sheet Face Mask: 5 Pack.

The filing says Klar & Co. is among the major companies that have capitalized on increasing consumer demand for collagen products. Despite claiming on labels that its products contain the “sought-after” ingredient, Klar & Co. also represents that its Azure cosmetics are vegan, implying that the “collagen” cannot be derived from animal sources, the suit alleges.

According to the case, the “highly processed” collagen imitation found in the cosmetics listed above is acacia seyal gum extract, also known as acacia gum. This ingredient is commonly used as a humectant, thickening agent and emulsifier, and its use in the Azure products at issue amounts to “a significant cost-saving measure” for Klar & Co., the complaint says.

“Manufacturing collagen, particularly marine collagen, is notably more expensive due to the complex processes involved in raw material procurement, extraction, and rigorous quality control measures. In contrast, Acacia Gum is generally less costly to produce and process. This substitution likely results in a higher profit margin for Defendant, as the production costs for Acacia Gum are substantially lower than those associated with genuine animal collagen manufacturing.”

The Azure collagen lawsuit looks to cover all individuals in the United States who, within the maximum statute of limitations period, bought any of the products listed on this page primarily for personal, family or household use, and not for resale.

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