800 Pound Gorilla Media Facing Class Action for Allegedly Sharing User Data with Facebook

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A proposed class action lawsuit alleges 800 Pound Gorilla Media has unlawfully shared website visitors’ personal data with Meta, formerly Facebook, without consent.

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The 16-page privacy lawsuit claims that in violation of federal and state law, the comedy media company transmits users’ personal information and video-viewing behavior to Facebook each time they access 800PoundGorillaMedia.com.

According to the suit, the company’s website—which hosts a variety of comedy video content—captures and discloses user data via the Meta pixel, a snippet of programming code embedded into the site that sends information to Facebook for use in targeted advertising.

The case says that when a consumer visits 800PoundGorillaMedia.com, the tracking tool transmits the title and URL of any videos a user views alongside their Facebook ID—a unique string of numbers associated with the individual’s social media profile. Per the complaint, this combination of data can be used to link a user’s identity with their video-viewing preferences.

“Just as Meta can easily identify any individual on its Facebook platform with only their unique [Facebook ID], so too can any ordinary person who comes into possession of a [Facebook ID],” the filing relays. “Thus, equipped with a [Facebook ID] and the video content name and URL, any ordinary person could determine the identity of the 800 Pound member and the specific video or media content they viewed on [the defendant’s] website.”

As the case tells it, the company did not disclose its use of the web-tracking tool to consumers, nor did it acquire user consent before sharing their sensitive information with Facebook.

The lawsuit looks to represent any Facebook users in the United States who viewed prerecorded videos on 800PoundGorillaMedia.com within the past two years.

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