Juul Lawsuits for Teenage, Adult Users

Attorneys working with ClassAction.org are filing lawsuits on behalf of both adults and parents of youths who used Juul e-cigarettes.

The lawsuits are alleging JUUL Labs, Inc. represented in advertising and marketing that Juul products are “the alternative to cigarettes,” implying that they are healthier and less addictive than cigarettes. It’s believed that Juul e-cigarettes actually contain the same amount of or more nicotine than cigarettes and aggravated many users’ addiction instead of helping them quit.

The lawsuits also argue that Juul, instead of engaging in youth prevention efforts, marketed its product to underage teens by displaying “hip, young” advertising on social media and selling Juul pods that come in sweet flavors like mango and crème brûlée.

Lawsuits Claim Juul E-Cigarettes Have Higher Risk of Addiction Than Cigarettes

Advertisements and marketing materials represent that each Juul pod contains about as much nicotine as a pack of cigarettes. What the company failed to mention, attorneys argue, is that the pods contain a nicotine salt that is absorbed into the body much more quickly than the nicotine in a regular cigarette.

“JUUL e-cigarette and JUUL pods deliver 25% more nicotine into the blood than the strongest cigarettes available,” one of the lawsuits states. “The disparity is likely far greater when a JUUL is compared to the ‘light’ cigarettes preferred by the teenagers and young adults that constitute JUUL’s core demographic.”

The lawsuits argue that Juul’s advertising misled adults and youths alike as to the nicotine content in Juul pods and the risks of addiction they would experience by using the product.

Effects of Addiction

According to the lawsuits, using Juul e-cigarettes can lead to nicotine addiction, which is associated with “cardiovascular, reproductive, and immunosuppressive problems.”

Nicotine, according to the cases, is a toxin known to harm the heart, eyes, reproductive system, lungs, and kidneys. It’s believed that even vaping – as opposed to smoking – the substance could lead to chronic obstructive pulmonary disease (COPD).

JUUL Allegedly Neglected Youth Prevention Efforts, Marketed to Teens

It has also been alleged that JUUL Labs ignored its responsibility as a maker of nicotine products to protect “vulnerable youth” from using its Juul e-cigarettes. Instead, the lawsuits claim, the company geared its marketing efforts toward young people, who the suits note are even more prone to addiction than adults.

Juul’s marketing materials and social media accounts allegedly depicted “glamorous young models” using Juul products in “young, hip” environments. Many teens who acquired Juul e-cigarettes supposedly had no idea the product contained nicotine and weren’t aware of the risk of addiction it presented. Until recently, the product’s packaging allegedly didn’t contain any warning of its nicotine content.

The result, according to the suits, is that “[y]oung people are flocking to this enticing and dangerous device” with no warning of the addiction risks it presents.

How Can a Lawsuit Help?

A class action lawsuit can help put a stop to JUUL Labs’ allegedly deceptive marketing practices and award damages to people who have suffered the negative effects, such as addiction and related health complications, of using Juul e-cigarettes.

A lawsuit could also provide refunds for the money users have spent on the products, as well as establish and pay for a way to help Juul users overcome their addiction.

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