Lawsuit Investigation: Is Factory Direct Blinds Scamming Customers with Fake Sales?

Attorneys working with ClassAction.org want to hear from anyone who purchased blinds, shutters or shades on sale from FactoryDirectBlinds.com within the past three years.

Specifically, they’re looking into whether Factory Direct Blinds deceptively advertises its sales as lasting for a limited time only – e.g., “Today Only” or “Expires 6/4” – even though it knows a similar sale will begin shortly after. It’s also believed that the retailer may have listed its products as on sale from a misleading strikethrough “regular” price when they’re rarely, if ever, actually sold for that price.

The attorneys believe these potential fake sales have caused customers to overpay for blinds, shutters and shades and are looking to file a class action lawsuit to help them get money back.

Are Factory Direct Blinds’ Sales a Scam?

It’s believed that Factory Direct Blinds may often advertise its sales as occurring for a limited time, such as “Today Only” or ending on a specific date. However, it’s suspected that as soon as one sale ends, a similar sale may begin soon after, meaning the retailer’s products may be on sale almost all the time. The attorneys are looking into whether these potential fake sales are misleading to shoppers and give them a false sense of urgency. It’s possible that some customers may have felt compelled to make a purchase they would not otherwise have made – or paid more than they otherwise would have – if they had they known another sale was set to begin after the current sale ended.

Does Factory Direct Blinds Advertise Fake “Original” Prices?

The attorneys working with ClassAction.org are also looking into whether Factory Direct Blinds advertises misleading “original” or “regular” prices – which appear as greyed-out, strikethrough prices – next to its products’ apparent sale prices. It’s believed that the blinds, shades and shutters on FactoryDirectBlinds.com may only rarely, if ever, be sold at these reference prices – which could mislead customers into thinking the products are worth more than they really are.

Several other retailers have been hit with proposed class action lawsuits over their alleged practice of using false reference prices to trick consumers into believing they’re getting a good deal. The lawsuits argue that when a store advertises an item at a discount from a fake “original” or “regular” price, consumers are misled into believing the product has a higher market value than it really does and may end up paying more than they would otherwise be willing to pay. The lawsuits claim these practices violate federal and state consumer protection laws that prohibit deceptive business practices.

How Could a Class Action Lawsuit Help?

A class action lawsuit could help customers get back some of the money they may have overpaid for products on FactoryDirectBlinds.com. It could also potentially force the retailer to change its advertising practices to ensure that consumers are not misled.

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