Wayfair Misled Customers with False Deals, Suit Claims

Wayfair has been hit with a lawsuit claiming that it knowingly deceived customers by fabricating its “original” and “regular” prices to make it seem like customers were finding great deals. According to the lawsuit, Wayfair never sells its products at their “regular” price, but instead invents a substantially higher value as a point of comparison for its “sale” prices. Plaintiffs state that the illusion of savings directly influenced their purchases at Wayfair and that they can no longer trust the company due to these advertising practices.