Target’s Up & Up Gas Relief Softgels Falsely Advertised as ‘Maximum Strength’, Class Action Alleges

The plaintiff, a New York resident, says he bought the Up & Up pills based on the representation that he would be getting the strongest over-the-counter gas relief products available on the market.

The suit claims that Target’s false labeling has caused customers to overpay for gas relief pills that were of less value than they expected.

“Had [the plaintiff] and class members known the truth about the product, i.e., that it does not have the benefit it says it does (i.e. ‘maximum strength’) they would not have been willing to purchase it at any price, or, at a minimum would have paid less for it,” the complaint contends.

The Target lawsuit looks to represent anyone who purchased Up & Up Maximum Strength Gas Relief Simethicone Softgels 250 mg anywhere in the United States during the applicable statute of limitations period.

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