Consumer Files Class Action Over 'Harmful' Dollar General-Brand Motor Oil

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A proposed class action out of Wisconsin claims Dollar General’s parent company is responsible for selling company-branded motor oil that, beginning as far back as 2010, was “obsolete and potentially harmful to its customers’ automobiles.” The lawsuit against defendant Dolgencorp, LLC claims the company used deceptive and misleading sales and marketing tactics to sell its motor oils, namely:

“A reasonable customer would believe and expect that these products are suitable for use in automotive engines in cars actually in use on the date of sale and that these products will lubricate and protect such engines,” the complaint reads. “The average customer does not know that obsolete motor oils exist or what obsolete motor oil is, and would have no reason to check any small print on the back label of a motor oil container.”

The plaintiff alleges that concealed below language that “presents a misleading impression” of the oil is a non-suitabilty warning that notes DG Auto oil is “a non-detergent motor oil designed for use in older engines where consumption may be high and economical lubricants are preferred.”